
04 / Pattern Design · Graphic Design
Textile & Surface Design
Client
Etsy, Spoonflower
Role
Creative Direction, Pattern Design, Production, Marketing
Duration
Ongoing
Overview
I create original seamless patterns designed for real-world production across products including home goods and lifestyle products. Through my independent creative shops, I develop patterns from concept sketches through final production-ready files, combining illustration, color theory, and technical design skills.
Challenge
Creating successful surface designs requires more than making visually appealing artwork. Patterns must be carefully constructed to repeat seamlessly, maintain visual balance, and adapt across different products and scales. The challenge is finding the intersection between artistic expression and practical production requirements.
Outcome
I create production-ready seamless patterns optimized for print-on-demand applications and commercial products. My process includes concept development and sketching, digital illustration and pattern creation, color exploration, and preparing files to meet production specifications. This work allows me to combine creativity and technical precision while designing products that bring visual experiences into everyday life.

Wrapping paper design: Candy canes and bows

Tea towel design: Strawberries

Wallpaper design: Swallows

Hero image design: Flowers